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GEO – Generative Engine Optimization
GEO Services That Get Your Brand Recommended by AI
When a buyer asks ChatGPT, Gemini or Perplexity who to hire, the assistant names a handful of brands. Generative engine optimization is the work of becoming one of them — and being described accurately when you are.
Last updated: · By Amandeep Sarahiya
Quick answer
What are GEO services and how do they help my business?
GEO services, short for generative engine optimization, make your brand easy for AI assistants to find, understand, trust and cite. The work covers clear factual content, structured data, crawler access and mentions on the sources AI models rely on. The result is your brand appearing in AI answers when people ask for a recommendation in your category.
Who it’s for
For brands that need to exist inside AI answers.
A growing share of research now starts with a question to an assistant rather than a search box. GEO services are for businesses that cannot afford to be missing from those answers.
AI does not mention you
Ask an assistant for the best provider in your category and your competitors appear. You do not.
AI describes you wrongly
Old services, wrong markets or facts that were never true. Models repeat whatever the web says most consistently.
Strong SEO, weak AI presence
You rank well in Google, yet assistants cite directories, review sites and forums where you are barely mentioned.
You sell on expertise
Consultants, clinics, software and services where buyers ask “who is good at this?” and act on the shortlist they are given.
What’s included
What GEO services include.
Generative engine optimization works on two fronts: what your own site says, and what the rest of the web says about you.
AI visibility audit
A structured test of the prompts your buyers use across ChatGPT, Gemini, Perplexity and Google’s AI features: who is named, who is cited and how you are described.
Entity and fact clean-up
One consistent set of facts — name, services, markets, credentials — across your site, profiles and listings, so models stop guessing.
Citable content
Pages written as clear, specific, verifiable statements: what you do, who for, how it works and why you are a safe choice.
Crawler access and AI files
robots.txt rules that welcome AI crawlers such as OpenAI’s GPTBot and OAI-SearchBot, plus llms.txt and llms-full.txt summaries of your site.
Structured data
Person, Organization, Service, FAQ and Review markup that states who you are in a format machines read without interpretation.
Third-party mention plan
A target list of the directories, review platforms, publications and communities that assistants cite in your category — and a plan to earn a place on them.
Process
How generative engine optimization runs.
Measure first, then fix what you control, then earn what you do not.
- 01
Prompt testing
Run and record the real questions buyers ask each assistant. This becomes the baseline.
- 02
Source mapping
Identify which websites the assistants cite for those questions. Those are the places you need to be.
- 03
On-site foundations
Fix crawler access, facts, structured data and page clarity so your own site is a reliable source.
- 04
Off-site presence
Earn listings, reviews, mentions and features on the cited sources, starting with the most influential.
- 05
Re-test and report
Repeat the prompt tests on a schedule and report what changed in mentions, citations and accuracy.
Why work with me
Honest about a field that is still being written.
GEO services are new, and anyone promising a guaranteed spot in ChatGPT is selling something that does not exist. No AI company publishes a ranking formula. What is known is useful, though: Google states that the fundamentals of SEO still apply to its AI features, and assistants consistently favor clear, verifiable facts backed by independent sources.
My GEO services are built on that evidence rather than hype. They also sit on top of proper SEO and AEO — because an assistant cannot cite a page it cannot crawl, and it will not quote an answer that is not clearly written.
- 12+ years of hands-on experience
- Google certified
- One strategist across every channel
- Clients in 9+ markets
Results
How AI visibility is measured.
There is no “position one” in an AI answer, so reports track how often your brand is mentioned across a fixed set of prompts, how often your site is cited as a source, how accurately you are described, and visits from AI assistants recorded in your analytics. The same prompts are re-tested on a schedule so changes are comparable.
Amandeep did an amazing job creating our Candid Salon website! His digital marketing expertise has increased our online visibility, brought in more clients, and improved our social media engagement. Highly recommend his services for web design and digital marketing!
Custom quote
A quote built for your project.
GEO usually starts with a one-off AI visibility audit and action plan, followed by monthly work on content and third-party mentions. The scope depends on how many categories and markets you want to be recommended in.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making a brand easy for AI assistants — such as ChatGPT, Gemini, Perplexity and Google’s AI features — to find, understand, trust and cite. It focuses on being named in generated answers rather than on a position in a list of links.
How do I get my brand recommended by ChatGPT?
There is no submission form or guaranteed method. What improves your chances is consistent, specific facts about your business on your own site, access for AI crawlers, structured data, and mentions on the independent sources assistants draw on — reviews, directories, industry lists and reputable publications.
What is the difference between GEO and SEO?
SEO earns a ranking in search results. GEO earns a mention or citation inside an AI-generated answer. GEO depends on good SEO — crawlable pages, useful content, authority — and adds work on factual clarity and off-site reputation. Compare SEO, AEO and GEO.
Can you guarantee my brand appears in AI answers?
No. AI answers vary by wording, by user and over time, and no provider controls them. I guarantee a clear baseline, the work that evidence suggests matters, and honest re-testing so you can see what changed.
What is llms.txt and do I need it?
llms.txt is a proposed standard — a plain markdown file at your site root that summarizes your key pages for language models, described at llmstxt.org. Support among AI companies is still uneven, but it is quick to add and gives models a clean summary of who you are.
How long do GEO services take to show results?
Assistants that search the live web can reflect on-site changes within weeks. Changes that depend on third-party mentions or on a model being retrained take longer. Expect to judge progress over months, not days.
Do I still need SEO if I invest in GEO?
Yes. Assistants that browse the web lean heavily on pages that already rank well, and Google’s AI features draw from its search index. GEO without SEO has nothing to stand on.
Related services
Works even better alongside.
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