Meta Ads
Facebook and Instagram ad campaigns built around cost per lead.
Google Ads Management (PPC)
Google Ads Management That Pays for Itself
Search, Shopping, Performance Max and YouTube campaigns that put you in front of people at the moment they are looking — with tracking you can trust and budgets that move toward profit.
Last updated: · By Amandeep Sarahiya
Quick answer
What is Google Ads management and how does it help my business?
Google Ads management is the ongoing planning, building and optimization of paid campaigns on Google Search, Shopping, YouTube and partner sites. A manager chooses keywords and audiences, writes ads, sets bids and budgets, and tracks conversions. The benefit is immediate visibility for people already searching for your product or service, with spend controlled by what each lead or sale is worth.
Who it’s for
For businesses that want buyers now, not in six months.
Google Ads is the fastest way to reach people with intent. It is also one of the fastest ways to waste money. Google Ads management is for anyone who recognizes these.
Spend goes up, leads do not
The monthly bill has grown, yet enquiries have stayed the same. Money is leaking into searches that were never going to convert.
You do not know what works
Conversions are not tracked, or everything is counted as a conversion. Either way the account is flying blind.
Set up once, never touched
Campaigns built years ago are still running on default settings, broad keywords and no negative list.
A launch that cannot wait for SEO
A new product, service or market that needs traffic this month while organic visibility is still being built.
What’s included
What Google Ads management includes.
A complete service in an account you own, with every change explained.
Account audit and structure
A review of campaigns, keywords, search terms, bids and wasted spend, followed by a cleaner structure that is easier to control.
Conversion tracking
Forms, calls, purchases and WhatsApp clicks tracked accurately, following Google’s guidance on conversion tracking, so bidding has real data.
Keyword and search-term strategy
Keywords chosen for intent, match types used deliberately and a growing negative list that stops irrelevant clicks.
Ads and landing pages
Responsive search ads, assets and landing page recommendations written to lift Quality Score and conversion rate together.
Shopping, Performance Max and YouTube
Product feeds, asset groups and video campaigns set up with the controls and exclusions these automated formats need.
Bidding, budgets and reporting
Smart bidding guided by correct targets, weekly optimization and a monthly report on cost per conversion and return.
Process
How accounts are turned around.
The order matters: measure, cut waste, then grow.
- 01
Audit
Find where the budget goes, which searches trigger your ads and what is actually converting.
- 02
Tracking
Set up or repair conversion tracking and link Google Analytics, so every decision rests on real outcomes.
- 03
Rebuild
Restructure campaigns, tighten keywords, rewrite ads and align each ad group with a relevant landing page.
- 04
Optimize
Review search terms, bids, schedules, locations and devices every week and act on what the data shows.
- 05
Scale and report
Expand into new keywords, formats and markets once the core campaigns are profitable.
Why work with me
Certified, careful and on your side of the table.
I hold Google’s Digital Marketing & E-commerce Professional Certificate and have worked in digital marketing through more than a decade of platform changes. The principle has not moved: Google’s automation is powerful, but it optimizes for whatever you tell it to. Tell it the wrong thing and it will spend your budget efficiently on the wrong result.
My Google Ads management therefore starts with the instructions — conversion data, targets and exclusions — before any talk of scaling. And because the same person is handling your SEO, Meta ads and YouTube promotion, paid search is planned alongside the channels it shares customers with.
- 12+ years of hands-on experience
- Google certified
- One strategist across every channel
- Clients in 9+ markets
Results
How performance is reported.
Every report answers three questions: what was spent, what it produced and what changes next. The core figures are conversions, cost per conversion, conversion rate and, for stores, return on ad spend. Search-term and wasted-spend reviews are included so you can see exactly where budget was saved.
Amandeep did an amazing job creating our Candid Salon website! His digital marketing expertise has increased our online visibility, brought in more clients, and improved our social media engagement. Highly recommend his services for web design and digital marketing!
Custom quote
A quote built for your project.
You pay Google for the clicks and pay me a management fee for running the account. The fee is based on the ad budget, the number of campaigns and the formats involved — never on pushing you to spend more than makes sense.
How much does Google Ads management cost?
There are two parts: the ad spend, paid to Google, and a management fee. The fee depends on budget size, the number of campaigns and whether Shopping, Performance Max or YouTube are included. I quote a clear monthly figure. See how quotes work.
Is Google Ads worth it for a small business?
It can be, if each customer is worth enough to cover the cost of winning one and the account is tightly targeted. Small budgets work best when focused on a few high-intent keywords in a defined area rather than spread across everything.
How long does Google Ads take to work?
Ads can show within a day of approval. Expect the first few weeks to be a learning period in which search terms are filtered and bidding gathers data. Stable cost-per-conversion figures usually follow after that.
What is Performance Max and should I use it?
Performance Max is a campaign type that runs across all of Google’s channels from one campaign, using automation to find conversions; Google describes it here. It can perform well when conversion tracking is accurate and it is given clear goals — and poorly when it is not.
Should I choose Google Ads or SEO?
They do different jobs. Google Ads buys visibility immediately; SEO builds it so you are not paying for every click. Most businesses benefit from ads first, with SEO growing underneath and gradually carrying more of the load.
Do I own the Google Ads account?
Yes. The account is created in your name with your billing, and I work through manager access. If we stop working together, everything stays with you.
Can you guarantee results from Google Ads?
No one can guarantee conversions, because they depend on your offer, prices, website and competitors. I guarantee accurate tracking, disciplined optimization and transparent reporting.
Related services
Works even better alongside.
Ready to be found, quoted and recommended?
Send a message on WhatsApp or ask for a free audit. You get a straight answer on what will move the needle first — before you spend anything.
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