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Web Design & Development
Websites that look the part, load fast, read clearly on any screen and are built to be found — designed by someone who also has to make them rank, convert and pay back.
Last updated: · By Amandeep Sarahiya
Quick answer
Web design and development is the planning, visual design and building of a website. Design decides how it looks and how people move through it; development makes it work, load quickly and stay secure. A well-built site earns trust at first glance, appears in search, and turns visitors into enquiries or sales — making every other marketing channel more effective.
Who it’s for
Your website is where every ad, post and search result ends up. If it underperforms, everything upstream does too.
The business has grown and the site still looks like it did years ago. Visitors judge the company by it within seconds.
Pages take too long to load and buttons are hard to tap, so people leave before they read a word.
There is no clear next step, the message is vague and the contact form is buried.
A new business, brand or market that needs a credible website live quickly — and built properly the first time.
What’s included
A complete build, from the first sitemap to the day it goes live — and the checks after.
Goals, audience, sitemap and page-by-page purpose, informed by keyword research so the structure matches how people search.
A visual identity for the site — type, color, layout and motion — designed for your brand rather than pulled from a template.
Clean, modern code that looks right from a small phone to a large monitor and is easy to update.
Optimized images, minimal scripts and careful loading, measured against Google’s Core Web Vitals.
Titles, meta descriptions, headings, schema markup, sitemap and redirects from old URLs — done during the build, not bolted on later.
Contrast, keyboard access and alt text in line with WCAG, working contact forms with spam protection, and analytics set up from day one.
Process
Clear stages, with your sign-off at each one, so there are no surprises at the end.
Understand the business, the customers and what the website has to achieve.
Agree the sitemap, the message of each page and who supplies or writes the copy.
Design directions are presented for the key pages, refined with your feedback and approved.
The site is developed, content is added and everything is tested across devices and browsers.
Redirects, tracking and search console are set up, the site goes live and you get a walkthrough.
Why work with me
Many beautiful websites fail because nobody involved was responsible for what happens after launch. I am. The same person planning your web design and development also plans your SEO, your ads and your content, so the site is structured for search, fast enough to keep paid visitors and clear enough to convert them.
This website is a working example: static pages, self-hosted fonts, optimized images, structured data on every page and a design system made for it. The same standards apply to client builds, whatever platform suits your needs best.

Results
Launch day is the start, not the finish. A build is measured by page speed and Core Web Vitals, search visibility for the pages that matter, conversion rate from visitor to enquiry, and how easily your team can keep it updated. Analytics are configured so these can be tracked from the first week.
Websites I designed and built from scratch — all live, so you can judge them yourself:
See the website portfolioAmandeep did an amazing job creating our Candid Salon website! His digital marketing expertise has increased our online visibility, brought in more clients, and improved our social media engagement. Highly recommend his services for web design and digital marketing!
Custom quote
Web projects are quoted per project, based on the number of pages, the amount of custom design, any e-commerce or integrations, and who writes the content. You receive a fixed quote and timeline before work begins.
It depends on the number of pages, how custom the design is, and features such as e-commerce, booking or multiple languages. I provide a fixed quote once the scope is clear, so the figure does not drift. See how quotes work.
A focused small-business site typically takes a few weeks from approved brief to launch; larger sites with many pages or integrations take longer. Content is the most common cause of delay, so we agree early who is providing it.
Yes. Search structure is planned before design begins: one focus keyword per page, clean URLs, fast loading, structured data, a sitemap and redirects from any old URLs so existing rankings are protected.
Whichever fits the job. Content-led business sites often suit a fast static build or WordPress; stores usually suit Shopify or WooCommerce. I recommend a platform based on your needs and who will maintain the site, and explain the trade-offs.
Yes, with care. A redesign includes mapping every old URL to its new one, setting up 301 redirects, keeping the content that ranks and monitoring search console after launch.
Yes. You get a walkthrough at handover and the site is set up so routine changes — text, images, new posts — do not need a developer.
Yes. See Android and iOS app development for apps on the App Store and Google Play.
Related services
Send a message on WhatsApp or ask for a free audit. You get a straight answer on what will move the needle first — before you spend anything.
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