Google Ads
Search, Shopping and Performance Max campaigns tuned for return on ad spend.
Meta Ads Management
Meta Ads Management Built Around Cost per Lead
Facebook and Instagram campaigns with proper tracking, creative that earns the click and budgets that follow the numbers — run in your own ad account, with reporting you can understand at a glance.
Last updated: · By Amandeep Sarahiya
Quick answer
What is Meta ads management and how does it help my business?
Meta ads management is the planning, building, tracking and day-to-day optimization of paid campaigns on Facebook, Instagram, Messenger and WhatsApp. A manager sets up measurement, tests audiences and creative, and moves budget toward what converts. For a business, that means more leads or sales from the same spend, and a clear view of what each one cost.
Who it’s for
For businesses spending on ads without knowing what they get back.
Most accounts I audit are not short of budget. They are short of tracking, structure and creative testing. Meta ads management fixes those in that order.
Boosted posts and hope
You press “Boost”, get likes and reach, and cannot connect any of it to an enquiry or a sale.
Cost per lead keeps climbing
Campaigns that worked last year are now expensive. The same creative has been running too long to the same people.
Tracking you cannot trust
The Pixel is half installed, conversions are counted twice or not at all, and decisions are made on bad data.
Leads that waste your time
Forms fill up with people who never answer the phone, because the campaign is optimized for cheap leads rather than good ones.
What’s included
What Meta ads management includes.
The full job, from measurement to monthly review. Your ad account, your Pixel, your data — always.
Account and tracking audit
A review of structure, audiences, creative and history, plus a check that the Meta Pixel and Conversions API are reporting accurately.
Campaign strategy and funnel
Objectives, budgets and a clear path from first impression to lead or purchase, including what happens after the click.
Audience planning
Broad, interest, lookalike and retargeting audiences, used where each makes sense — and Advantage+ automation where it genuinely performs better.
Creative direction and testing
Hooks, formats and copy angles tested in a structured way, built to the specs in Meta’s ads guide.
Lead quality and follow-up
Form questions, landing pages and WhatsApp or CRM hand-offs designed to filter out time-wasters and speed up response.
Optimization and reporting
Regular budget, bid and creative changes, and a monthly report on spend, cost per result and what to scale next.
Process
How campaigns are built and improved.
Measurement before money. Nothing scales until the tracking is right.
- 01
Audit and goals
Agree what a result is worth to you, review the account and find the biggest leaks.
- 02
Fix tracking
Install or repair the Pixel, Conversions API and events so Meta optimizes for real outcomes.
- 03
Build campaigns and creative
Structure campaigns simply, then launch a first round of creative and audience tests.
- 04
Test and learn
Give tests enough data, keep the winners, replace the losers and document what was learned.
- 05
Scale and report
Increase budget on what works at a pace the account can absorb, and report clearly every month.
Why work with me
Simple structures, honest numbers.
Meta’s delivery system does most of the targeting itself now. Good Meta ads management is less about clever audience hacks and more about three things done properly: clean conversion data, a steady supply of strong creative, and the discipline to let tests finish. That is where my time goes.
I also keep the account yours. Campaigns run in your Business Manager with partner access, so the Pixel, audiences, history and billing stay in your name whether or not we keep working together. And because I manage Google Ads, social media and SEO as well, you get one view of what every channel is really contributing.
- 12+ years of hands-on experience
- Google certified
- One strategist across every channel
- Clients in 9+ markets
Results
The numbers that matter.
Reports lead with cost per lead or cost per purchase, lead quality as judged by your sales team, return on ad spend for stores, and creative performance — which hooks and formats earned attention. Reach and clicks are included for context, never as the headline.
Thanks to the elevated follower count and engagement metrics, I have been able to secure numerous brand deals. Brands are increasingly impressed by my growing online presence, and this has opened doors for collaboration opportunities that were previously unattainable.
Custom quote
A quote built for your project.
There are two costs: the ad budget, paid directly to Meta, and a management fee for strategy, creative direction, optimization and reporting. The fee depends on budget size and how many campaigns and markets are involved.
How much does Meta ads management cost?
You pay your ad budget to Meta and a separate management fee to me. The fee depends on the size of the budget, the number of campaigns and markets, and how much creative work is needed. I quote a clear monthly figure for an agreed scope. See how quotes work.
What budget do I need for Facebook and Instagram ads?
Enough to gather meaningful data for the result you want. A campaign optimizing for purchases or qualified leads needs more than one optimizing for traffic. Tell me your goal and market and I will give you an honest minimum rather than a number that just sounds affordable.
Why are my Facebook ads not converting?
The usual causes are broken tracking, creative that has gone stale, an offer or landing page that does not match the ad, or optimizing for the wrong event. An audit normally finds the main problem quickly — and it is rarely the audience settings.
Do I keep ownership of my ad account?
Yes. Campaigns run in your own Business Manager and I work through partner access. Your Pixel, audiences, creative and billing stay in your name.
Do you make the ad creative?
I provide the creative strategy, scripts, copy and briefs, and can work with your designer or video editor — or with content you already have. Simple, authentic content often outperforms polished production.
How quickly will I see results from Meta ads?
Ads can deliver from the first day, but the first two to four weeks are a learning period in which audiences and creative are tested. Reliable cost-per-result figures come after that.
Can you guarantee a cost per lead?
No. Costs depend on your offer, market, season and competition, and they move. I commit to sound tracking, structured testing and clear reporting so you always know what a lead is costing and why.
Related services
Works even better alongside.
Ready to be found, quoted and recommended?
Send a message on WhatsApp or ask for a free audit. You get a straight answer on what will move the needle first — before you spend anything.
Working across US, European, Gulf and Asia-Pacific time zones.