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Digital marketing blog
Digital Marketing Blog: Guides You Can Act On
Plain-English guides on SEO, AI search, paid ads and YouTube promotion — written from 12+ years of doing the work, with no fluff and no invented statistics.
Latest articles
Guide · GEO
What Is GEO (Generative Engine Optimization)? How to Get Your Brand Recommended by ChatGPT
What generative engine optimization is, how AI assistants choose who to mention, and a practical plan to get your brand recommended.
Read the guideGuide · Search strategy
SEO vs AEO vs GEO: What’s the Difference and Which Does Your Business Need?
Three ways to be found: in results, in answers and in AI recommendations. How they differ, where they overlap and where to start.
Read the guideGuide · Music promotion
How to Promote a Music Video on YouTube in the USA: A Step-by-Step Launch Plan
A nine-step release plan for reaching real fans in the United States: preparation, teasers, YouTube ads and what to do after launch week.
Read the guide
What this blog covers
What this digital marketing blog covers.
Every article has to be useful to someone doing the work themselves. If a claim cannot be supported, it is not published. Where a platform’s rules matter, the official source is linked.
Search and AI visibility
How SEO, answer engine optimization and generative engine optimization fit together, and what to do first.
Paid media that pays back
Practical guidance on Google Ads, Meta ads and YouTube campaigns: tracking, targeting, budgets and honest measurement.
Video and music promotion
Release plans for artists, labels and creators — how to reach real viewers without risking your channel.
How these guides are written
Useful first, searchable second.
Most marketing articles are written to rank, then padded until they reach a word count. The guides on this digital marketing blog start from a question a real client has asked, and stop when it has been answered.
- A direct answer at the top. Each guide opens with a short answer you can act on, then gives the detail for those who want it.
- Steps, not theory. Where something can be done in order, it is written as a numbered plan.
- No invented numbers. Statistics are quoted only when they come from a named, linked source.
- Honest limits. If something is uncertain — as much of AI search still is — the guide says so.
- Dated. Every article shows when it was last updated, so you can judge how current it is.
New to the subject? Start with SEO vs AEO vs GEO, which explains how the three approaches to being found fit together. If a guide raises a question it does not answer,send it to me.
Prefer it done for you?
The services behind the guides.
Each guide explains how the work is done. These pages explain what it looks like when I do it for you. See all services.
Have a question worth an article?
Send it on WhatsApp. If it is a good one, the answer may end up here — and you will get a direct reply either way.
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